Video: Primal Wear’s 2012 cycle clothing

New jerseys, plus why they use carbon fibre in their chamois

Primal Wear have long been associated with lairy jersey designs, but they’ve mellowed a little over the years, venturing into team sponsorship and the high-end bike clothing market.

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In this video from Interbike 2011, company president Dave Edwards explains how the jerseys have evolved from “what’s on the jersey to what the jersey is all about”.

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Edwards also gives us an overview of Primal Wear’s Evo Corsa shorts which have carbon fibre incorporated into the chamois. This, he says, offers greatly improved anti-bacterial properties compared to most current anti-microbial treatments.

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