Wilier 2010: Two new high-end road bikes

Aero Imperiale plus super-light Cento Superleggera frameset

Classic Italian marque Wilier are bringing out two new road racing models for 2010, the aero Imperiale complete bike and super-light Cento Superleggera frameset.


We gave you a first look at the Imperial back in August but now we’ve seen it in the flesh and got some photos for you to drool/argue over.

This striking carbon machine aims to combine time trial style airflow with classic road bike handling, and is aimed at racers, sportive riders and triathletes.

It features a three-piece monocoque frame made of high modulus unidirectional carbon with integrated back end and aero seatmast.

The frame alone costs £2,500, or you can pick up a complete bike with Campagnolo Chorus 10-speed, Fulcrum R3 wheels and Ritchey Pro finishing kit for £4,250.

Cento SL

The Superleggera is a new, even lighter version of Wilier’s Cento Uno chassis. It’s already won gold and silver world championship medals for the Lampre pro cycling team.

Results like this don’t come cheap – the frame, full-carbon fork and a Ritchey WCS Carbon headset will set you back £4,299. For your money you get a special layup with Mitsubishi high modulus unidirectional carbon fibre, with a raw carbon ‘snakeskin’ finish. The SL is said to be 130g lighter than a standard Cento Uno.

Wilier cento sl frameset 2010:

Other developments

Wilier’s existing models continue for 2010, with tweaks and spec changes across the range. The entry-level Escape Xenon at £799 gets a new colour scheme – black/white/red – and comes with a Campagnolo drivetrain plus Miche Excite wheels and brakes.

Wilier escape xenon 2010:

The £999 Lavaredo Mirage gets a lighter double-butted aluminium frame, full 10-speed Campag Mirage drivetrain plus Miche Reflex wheels and Veloce brakes. It’s available in red/white or silver/black.

Wilier lavaredo mirage 2010:
James Costley-White/BikeRadar

The La Triestina rises in price from £999 to £1,150 but features a triple-butted frame with carbon seatstays, full Campag Mirage drivetrain plus Fulcrum R7 wheels.

Wilier la triestina 2010:

Wilier’s entry-level carbon bike, the Mortirolo, comes in three flavours for 2010 – Mirage (£1,500), Ladies (£1,549) and Veloce (£1,800, pictured below). All boast the same full-carbon frame which weighs just 1,270g for a medium.

Wilier mortirolo veloce 2010:

Next in the hierarchy is the Izoard, available in Centaur (£2,499) and Athena (£2,899, pictured below) versions, or as a frameset (£1,549). The women’s equivalent is the £2,195 Mimosa. They’re what Wilier’s UK distributors ATB Sales describe as “high-class sportive bikes”.

Wilier izoard athena 2010:

Topping the range is the Cento Super Record, based around the Cento Uno frame. At £6,250 this comes with Fulcrum R0 wheels, Campag Super Record 11-speed groupset and Ritchey WCS finishing kit. A version with Shimano’s new Dura-Ace Di2 electronic groupset will set you back a whopping £7,850. The frameset is £2,795.

Wilier cento super record 2010:

Last but not least, the Cento Crono is only available as a frameset but this aero time trial machine was described as “probably the most perfect tri frame available” by our sister publication Triathlon Plus. It’ll set you back £3,499 including aero fork.

Wilier cento crono frameset 2010:

Alessandro Ballan specials


At their 2010 product launch, ATB Sales also had a couple of 2008 world champion Alessandro Ballan’s Cento Uno bikes on display. Click on the thumbnail gallery at the top of this page for more images.

Wilier’s uk distributors atb sales had two of 2008 world champion alessandro ballan’s cento uno bikes on display at their 2010 launch:
James Costley-White/BikeRadar