The winning design is by avid London cyclist Huw Gwilliam and encourages cyclists to stay back from large vehicles and warns them of the dangers of undertaking down the left-hand side.
Gwilliam’s design, chosen ahead of more than 100 entries, was unveiled at Westminster this week by MP for Cambridge Julian Huppert.
“I’m really honoured to have penned the winning entry and I really hope the design works well to promote safer riding/safer driving to all that see it,” said Gwilliam. “I felt that a high-profile safety campaign such as this should feel authoritative, solid and lasting. I have attempted to capture the gravity of this campaign’s important message in this design.”
The winning design:InTandem
The winning design
The competition was supported by road safety social enterprise How’s My Driving? and the Freight Transport Association (FTA). Road users will be familiar with the yellow and black How’s My Driving? sign displayed in over 30,000 vehicles up and down the country which encourages the reporting of bad driving.
The new sign will be available to buy shortly for £7.50, with all profits donated to international transport charity Transaid. An FTA spokesman said they hoped over time the new design will come to be recognised by cyclists as an aid to their safety.