Norco Fluid 7.1 review

Smooth, well balanced trail riding from British Columbia

Our rating 
4.5 out of 5 star rating 4.5
GBP £1,400.00 RRP | AUD $3,099.00 | USD $2,325.00

Our review

Superior suspension and a great frame are at the heart of this excellent, well-rounded, do-anything, bike package
Buy if, You're looking to have fun on the trails on an all-round full suspension at a discount price
Pros: Well balanced, neutral ART suspension control is amplified by Fox shock and forks. Lightweight well shaped frame and sorted componentry creates an impressively efficient, seriously fun all-rounder.
Cons: Could do with a grippier front tyre for typical UK conditions. No internal ‘stealth’ dropper post routing (but you do get external cable guides).
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It’s always a good sign of a great value bike that you have to double check the price when you first see it. That’s certainly what happened with Norco’s Fox loaded full suspension bike, but thanks to a recent price drop, the Fluid 7.1 isn’t too good to be true.


Given that a Fox Float Performance fork with a QR15 thru-axle would be very impressive on a hardtail at this price, the fact it’s just half of the Fluid’s Fox damper team is outstanding.

The chassis certainly isn’t a cheap corner cutting exercise either. Extensive tube shaping keeps the Norco remarkably light for a double sprung bike at 13.65kg and the suspension system is the Canadian company’s well proven ART linkage design. That provides 120mm of smoothly trail tracking traction and rock and root impact minimising movement that’s matched very well to the fork up front.

Fox Performance Float 3 rear shock
Russell Burton

Both have intermediate ‘Trail’ settings for a firmer, more feisty pedalling and cornering feel as well as full lockout, although we never felt the need for it. Fast rolling WTB Bee Line tyres and low weight flatter your fitness.

A 740mm bar and 70mm stem combine with a 68.5 degree head angle to keep steering as fresh and responsive as the overall ride and match the expectations of what you’ll throw a 120mm travel bike down.

We’d recommend a grippier front tyre
Russell Burton

Decent reach and relatively low bottom bracket means stability too, although you’ll need a grippier front tyre to make the most of that in typical UK conditions.


The 10-speed mix of SRAM and Shimano includes a stiff Hollowtech chainset, though, and you get top tube cable clips ready for the dropper post upgrade that’s the only thing obviously missing from a remarkably sorted all-rounder at a total bargain price.

Product Specifications


Name Fluid 7.1
Brand Norco

Description Geometry based on size Large
Rear Derailleur Shimano XT M-786 Shadow Plus 10 speed
Standover Height (in) 29.92
Seat Tube (in) 18.5
Bottom Bracket Height (in) 13.07
Stem Alloy MTB
Shifters Shimano Deore M610 rapid fire 10 sp
Seat Angle 74.5
Saddle WTB Volt Sport SE XC trail saddle
Rims Alex DP 21 dbl wall 650B I21 tubeless ready
Rear Tyre WTB Beeline 27.5x2.2
Rear Shock Fox Performance Float 3 position lever
Rear Hub SRAM MTH 306 alloy disc w/ QR
Headset Type FSA #57B tapered internal
Available Sizes XS S M L XL
Head Angle 68.5
Handlebar Norco 6061 alloy 1" rise bar 740mm
Grips/Tape Norco lock on grip
Front Tyre WTB Beeline 27.5x2.2
Front Hub Alloy disc w/15 mm / sealed bearing
Front Derailleur Sram GX high clamp mount FD downpull
Frame Material Fluid alloy 27.5 frame with 120 mm travel
Fork Fox Performance 32 Float 27.5 3 pos. 120x15mm
Cranks Shimano Deore M615 38/24T 2x10 w/bb
Chain KMC X-10
Cassette Shimano HG-50 11-36T 10 sp
Brakes Shimano M-396 hydraulic disc w/160mm rotor
Wheelbase (in) 45.2