Fuji Roubaix 1.0 review

Not flash, but good for the cash

Our rating 
3.5 out of 5 star rating 3.5
GBP £999.00 RRP | USD $1,250.00

Our review

An enjoyable and neutral-handling machine
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Fuji are part owned by the Taiwanese Ideal Bike Corporation, who make machines for numerous better-known brands, so there’s plenty of bike-building experience in the Roubaix’s DNA.


It has a TIG-welded aluminium frames and carbon fork, Shimano 105 groupset with FSA standard chainset, and a load of own-brand componentry.

  • Frame: Typically robust and durable Taiwanese-made aluminium frame (7/10)
  • Handling: Not quite up with the best, but it’s surefooted and inspires confidence (7/10)
  • Equipment: Shimano 105 does its usual sterling work. Elsewhere, Fuji-branded kit predominates, but we weren’t all convinced by white components (8/10)
  • Wheels: It’s good to see genuine DT stainless spokes and the low spoke count helps to keep the weight down (8/10)

The Fuji is well made, has neutral handling and is a vice-free zone. None of our test riders had any qualms taking it down twisty descents at full tilt, even if getting back up again and riding on the flat wasn’t quite as thrilling as on the Cannondale CAAD9 we tested alongside it.

Just about everyone agreed that it provided a livelier and more enjoyable ride than the similar-looking Focus Variado Expert. The weight difference between the Focus and the Fuji isn’t huge, but going uphill the difference felt more than the figures would suggest. The Fuji was just that bit more responsive, the handling a little sharper, the ride a little plusher.

As for the kit, Shimano’s 10-speed 105 groupset proved to be a reliable performer. The Fuji’s standard double chainset will suit you well if your preference is for higher gearing and the kind of riding that you do doesn’t involve too many challenging hills.

As with most bikes at this price the wheels are functional rather than flashy. Taiwanese company Alex supply the rims and hubs, which are well sealed, prolonging longevity by keeping the elements at bay, and it’s good to see genuine DT stainless spokes on what is a fairly cheap set of hoops. In our experience Vittoria’s Zaffiro tyres are hardwearing, and proved popular with testers. They’re not feathery-light racing tyres, but they should last well as you pile on the miles.


It does seem that with 2010 bikes, as with many of 2009’s, white is still the new black. The Fuji has a white seatpost and handlebar, and though they look great in the showroom, after the photoshoot and a few weeks of testing – especially with the seatpost being shifted a few times to cope with the slightly different heights of the riders – the silvery aluminium was starting to show through. For us, the old black was quite good enough.

Product Specifications


Name Roubaix 1.0 (10)
Brand Fuji

Front Tyre Zaffiro
Rear Tyre Size 700x23C
Top Tube (cm) 56
Standover Height (cm) 79
Seat Tube (cm) 52
Chainstays (cm) 47
Bottom Bracket Height (cm) 27
Weight (lb) 20.3
Weight (kg) 9.19
Stem Fuji CGC 11cm forged alloy, 4-bolt oversized bar clamp, twin-bolt 1 1/8in steerer clamp
Shifters Shimano 105 STI 10-speed
Seatpost Fuji CGC forged alloy 27.2mm x 300mm, twin-bolt forged seat clamp
Seat Angle 73
Saddle Fuji CGC by Velo, padded, chromoly rails
Rims A Class ALX 200 machined aero alloy
Rear Wheel Weight 1838
Rear Tyre Zaffiro
Head Angle 72.5
Frame Material Altair 2 custom butted alu, machined head tube and BB, replaceable hanger
Available Sizes 46 49 52 54cm 56cm 58cm 61cm
Bottom Bracket FSA external type sealed cartridge, alloy cups
Brakes Shimano BR-R550 alloy dual pivot
Cassette Shimano HG-5600 10-speed, steel cogs on alloy carrier
Cranks FSA Gossamer forged alloy 2-piece with steel spindle, 172.5mm arms, 130 bcd, alloy rings
Fork Fuji FC-770 carbon blades, carbon dropouts; 1 1/8in alloy steerer and crown
Front Derailleur Shimano 105
Rear Hub standard ball and cone small flange alloy
Front Hub standard ball and cone small flange alloy
Front Tyre Size 700x23C
Front Wheel Weight 1259
Handlebar Fuji CGC 42cm c-c, shallow anatomic square 31.8mm clamp zone
Headset Type Cane Creek sealed cartridge fully integrated 1 1/8in ahead
Rear Derailleur Shimano 105 short cage
Wheelbase (cm) 99