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Best Amazon Prime Big Deal Days smartwatch offers 2023 | Deals on Garmin, Polar, Fitbit and more

Deals on Garmin, Polar and Fitbit smartwatches

Garmin Instinct 2 solar hero

The 2023 Amazon Prime Big Deal Day has a number of great savings on smartwatches for cycling.

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A smartwatch is a canny option if you’re into exercise other than cycling, with tracking for running and swimming common, and often profiles for other exercises, too.

You can monitor your health stats and sleep patterns, and higher-spec options will include GPS, so you can upload your rides and runs to apps such as Strava.

We’ve divided our pick into the best deals in the UK and USA. You can skip to the best deals in the UK or USA by hitting the links below:

You can also check out our guide to the best cycling Amazon Prime Day deals and savings on bike computers this Amazon Prime Day.

When is Amazon Prime Big Deal Days?

Amazon has announced its second Prime Day event of the year. Named Amazon Prime Big Deal Days, it will kick off at midnight on Tuesday the 10th of October and will run all the way through to the end of Wednesday the 11th of October.

If you’re looking at smartwatches, it’s a good time to pick up a bargain on Garmin and Fitbit’s wrist-based fitness and performance trackers. The deals are open to Amazon Prime members, while non-members can gain access by signing up for a free 30-day Prime trial.

We’ve done the hard work for you and picked out our favourite deals on smartwatches, but you’ll find plenty more Prime Day smartwatch offers on Amazon, too.

Amazon Prime Big Deal Day smartwatch deals in the UK

Garmin Forerunner 55 GPS Running Smartwatch (£179.99 £119.99)

Garmin Forerunner 55 GPS Running Smartwatch
The Garmin Forerunner 55 is a running watch but it can be used for cycling, too.

Meet the Garmin Forerunner 55, the GPS-running smartwatch that’s versatile enough for cyclists and won’t break the bank. With wrist-based heart rate monitoring and GPS tracking, it delivers precise performance insights, tracking your distance, speed, and routes during runs and cycling sessions.

A simple button press gets you started, tracking vital stats like time and pace. Beyond running, it covers all-day activity tracking, including steps, calories, and sleep monitoring.

The PacePro feature provides GPS-based pace guidance, while race time predictions and finish time estimates help you achieve your best performance, whether you’re running or cycling. Save 33 per cent this Amazon Prime Big Deal Days 2023.

Garmin Instinct Solar (£319.99 £207)

Garmin Instinct Solar, Solar-powered Rugged Outdoor Smartwatch
This Garmin watch has solar charging.

When Garmin launched the Instinct Solar, it offered to make recharging a thing of the past, when set on its most economical mode. That’s thanks to the solar charging built into the Instinct Solar’s face.

You get all Garmin’s fitness tracking functionality too, including up to 38 hours of GPS tracking, Pulse Ox, heart rate monitoring and LiveTrack location reporting via a smartphone.

Make a huge saving this Amazon Prime Big Deal Days, now with 35 per cent off!

Garmin fenix 7X Solar (£779.99 £539.99)

Garmin fēnix 7X Solar Multisport GPS Watch
This is Garmin’s flagship smartwatch.

The Garmin Fenix 7X Solar is the brand’s flagship multisport watch. As the name suggests, it has the ability to charge itself using solar energy, which should help to extend the battery life significantly if you can get outside enough.

Beyond that, there are all the usual features you’d expect from a smartwatch like this, including a number of different sports profiles, as well as ANT+, Bluetooth and WiFi connectivity. It also has a wrist-based heart rate monitor and pulse oximetry feature, to measure your blood oxygen levels.

Best of all, it’s currently available for under £550 this Amazon Prime Big Deal Days 2023 – that’s a whopping 30 per cent off!

Garmin Venu Sq GPS Smartwatch (£179.99 £124.99)

Garmin Venu Sq GPS Smartwatch
The Venu is Garmin’s Apple Watch competitor.

The Venu is Garmin’s alternative to the Apple Watch, effectively striking a balance between style and functionality. Its sophisticated design resembles a luxury timepiece rather than rugged sports gear.

Underneath its elegant exterior lies a wealth of features, including a built-in heart rate monitor, pulse oximeter, and comprehensive tracking for menstrual cycles, sleep patterns, and stress levels. Boasting over twenty activity profiles, it caters to a wide range of sports, including cycling, running and swimming.

Similar to the Forerunner 645 Music, it offers internal storage for up to 500 songs and Bluetooth connectivity for hassle-free headphone pairing. And for those eyeing a bargain, it’s now 31 per cent off this Amazon Prime Big Deal Days.

Garmin Forerunner 255S (£299.99 £219.99)

Garmin Forerunner 255S
The Forerunner is popular with mountain bikers.

The Garmin Forerunner 225 is a GPS-enabled watch that uses optical heart-rate technology developed by Mio. Although targeted at runners with various run-specific metrics, the Forerunner watches are also popular with some mountain bikers, who appreciate having a GPS unit that isn’t mounted to the stem or handlebar where it could get damaged in a crash.

With additional fitness tracker features such as step counting, calorie tracking, a ‘move bar’ to keep you active, as well as sleep monitoring, this watch is designed to enhance your fitness journey. Save 27 per cent this Amazon Prime Big Deal Days!

Fitbit Versa 4 (£199.99 £159.99)

Fitbit Versa 4
The Fitbit Versa 4 has a battery life of over 6 days.

Elevate your lifestyle with the Fitbit Versa 4. With over 6 days of battery life and water resistance up to 50m, it’s ready for any adventure.

Whether you’re tracking workouts with built-in GPS, optimizing sleep quality, or staying connected with Bluetooth calls and messages, this sleek and lightweight companion is designed to keep you at your best.

Enjoy all these features and more for 20 per cent off this Amazon Prime Big Deal Days!

Polar Pacer (£289.00 £229.00)

Polar Pacer
The Pacer is a mid-range smartwatch.

The Polar Pacer is a great mid-range fitness watch option, offering essential features like timekeeping, pace tracking, precise GPS, and heart rate monitoring, with a powerful processor and up to 35 hours of training time.

Its lightweight design and specialised training tools make it ideal for runners, while cyclists can also benefit from its accuracy and performance. Grab a bargain and save 21 per cent during this Amazon Prime event.

Amazon Prime Big Deal Days smartwatch deals in the US

Garmin Enduro ($799.99 $499.99)

Garmin Enduro
The Garmin Enduro has 38 per cent off.

The Enduro is arguably the pinnacle of Garmin’s smartwatch tech. With its Power Glass solar charging lens and customizable power management, this rugged, lightweight timepiece offers extended battery life on your outdoor adventures. And during Amazon Prime’s Big Deal Days, you can save an impressive 38 per cent off this advanced outdoor companion, now under £500.

Polar Vantage V2 ($393.04 $441.29)

Polar Vantage V2
The Polar Vantage V2 weighs 52g.

The Polar Vantage V2 weighs only 52g, ensuring you won’t be weighed down during your workouts.

With up to 40 hours of training time on full GPS and HR tracking, and 7 days in watch mode with 24/7 HR tracking, you’ll stay connected and motivated longer. Plus, it provides precise insights to help you optimize your training and recovery, ensuring you’re always at your peak performance.

Make savings during the Amazon Prime Big Deal Days event and grab it for 11 per cent off.

Garmin Vivoactive 4S ($329.99 $169.99)

Garmin vivoactive 4S
The Garmin Vivoactive 4S has 48 per cent off.

The Garmin Vivoactive 4s is the ultimate health and activity tracker. You can track everything from energy levels to stress, and stay motivated with personalized workouts and your favourite tunes, all while enjoying an incredible 48 per cent discount during Amazon Prime’s Big Deal Days.

Garmin Forerunner 945 ($499.99 $319.99)

Garmin Forerunner 945
One of the few things holding the Forerunner 945 back is the price tag.

When we reviewed the Garmin Forerunner 945, we thought the only thing holding it back was its price tag, but this Amazon Prime Big Deals Day solves that problem.

While the Forerunner 945 is primarily designed with running enthusiasts in mind, it transcends its running-focused roots as a versatile multi-sport timepiece. It boasts dedicated cycling modes for both outdoor and indoor riding, in addition to specialized modes for activities like skiing.

The watch is brimming with features, ranging from an upgraded optical heart rate sensor to the convenience of music playback and contactless payment. Furthermore, the watch comes pre-loaded with full-colour mapping, as an added bonus. Grab 36 per cent off this Amazon Prime Big Deals Day.

Garmin Forerunner 745 ($399.99 $279.99)

Garmin Forerunner 745
The Garmin Forerunner 745 will track VO2 max.

The Garmin Foreunner 745 is a GPS-equipped smartwatch that provides activity tracking alongside training analytics on metrics including VO2 max, training load, training status, and aerobic and anaerobic training effects.

It has daily workout suggestions with advanced metrics for power when connected to a compatible power meter. It also provides comprehensive running data.

The watch syncs workouts and routes from popular apps, stores up to 500 songs, supports Garmin Pay, and tracks well-being metrics like sleep patterns and energy levels. It handles push notifications from social media, emails, and texts.

With a battery life of up to one week in smartwatch mode, 16 hours in GPS mode, and up to six hours in GPS mode with music, it’s available in four colours and comes with 30 per cent off this Amazon Prime Day.

Garmin Epix Gen 2 ($899.99 $649.99)

Garmin epix Gen 2
The Epix Gen 2 has an AMOLED display.

Introducing the Garmin Epix Gen 2, a stylish and feature-packed smartwatch with a vibrant AMOLED display for clear daytime viewing.

It offers comprehensive 24/7 health monitoring, including customizable heart rate alerts, stress tracking, and sleep insights, along with advanced training tools.

With multi-band frequency and multi-GNSS support, it ensures precise GPS positioning. Plus, you can enjoy all these features at a 28 per cent discount during Amazon Prime Day, making it the perfect companion for your active lifestyle.

Garmin Venu Sq Music ($249.99 $119.99)

Garmin Venu Sq Music
The Garmin Venu Sq Music balances style and performance.

The Garmin Venu Sq Music is a stylish yet performance-driven smartwatch designed for fitness enthusiasts, including cyclists. It sports a sleek, square design reminiscent of the Apple Watch, catering to those who value both fashion and function.

This smartwatch offers on-device music storage, allowing you to enjoy up to 500 songs without a smartphone. It’s more than just looks; the Venu Sq focuses on ‘health and wellness’ with features like heart rate alerts, menstrual cycle tracking, stress monitoring, energy tracking, and more.

With more than sport-specific activity profiles, VO2 max estimates, hydration tracking, sleep analysis, and an optical heart rate monitor, it’s a versatile training companion. While it’s geared towards a lifestyle audience and lacks advanced navigation, it offers substantial fitness tracking. Plus, during Amazon Prime Day, you can grab it for 52 per cent off.

Polar Unite ($139.04 $131.13)

The Polar Unite is ideal for those who want a little more than the bare minimum but don’t need rocket science on their wrist.

Track your sleep, steps, rides, and more with the Polar Unite fitness tracker watch. With tailor-made workouts and Polar Precision Prime heart rate monitoring, this is a great option for those who want a little more than the bare minimum, but don’t need rocket science on their wrist.

The single button and colour touchscreen make it simple to use, while you can connect it to the Polar app for a more in-depth experience. Grab 6 per cent off this Amazon Prime Big Deal Days.

Other deals to consider…

At the time of publishing, the following smartwatches aren’t included in Amazon Prime Big Deals Day but they are still reduced on the retail website

Garmin Instinct ($249.99 $173.99)

Garmin Instinct Solar, Solar-powered Rugged Outdoor Smartwatch
This Instinct forgoes solar charging.

Like the sound of the Garmin Instinct Solar but want to save a bit of money? Get your hands on the Garmin Instinct instead.

You get all Garmin’s fitness tracking functionality, including up to 38 hours of GPS tracking, pulse ox, heart rate monitoring and LiveTrack location reporting via a smartphone.

Although this watch isn’t included in the Amazon Prime Big Deal Days event, you can still save 30 per cent at the moment.

Garmin Forerunner 245 Music ($349.99 $239.99)

Garmin Forerunner 245 Music
You can sync the Garmin Forerunner 245 Music with apps like Spotify.

If you’re a fan of running as well as cycling and want a simple watch that’ll track all the usual bits, but also provide the vibes during your workout, the Garmin Forerunner 245 Music might be for you.

Sync with music streaming services, such as Spotify, to easily store and play your favourite songs right from your watch. With up to 7 days of battery life in smartwatch mode and 6 hours in GPS mode with music, this fitness watch provides advanced running dynamics, including ground contact time balance, stride length, vertical ratio and more.

Enjoy all these features and more for 31% off on Amazon.

Garmin Venu 2 ($399.99 $261.99)

Garmin Venu 2
The Garmin Venu 2 has an AMOLED display.

Elevate your style and stay connected with the Garmin Venu 2 smartwatch, available in two vibrant colours, boasting a stunning AMOLED display. Track your health for up to 11 days in smartwatch mode or groove to your favourite tunes for 8 hours in GPS mode with music.

With preloaded workouts, music downloads, contactless payments, and seamless smartphone notifications, it’s the ultimate companion for your active and connected lifestyle. Now available for 35 per cent off on Amazon.

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Can I get access to Amazon Big Deal Days if I’m not a Prime member?

If you’re not a Prime member, you can sign up at Amazon Prime to access the Amazon Big Deal Days deals. Amazon offers a 30-day free trial for new members.

On top of the product discounts, you can also save in other areas, including Prime Video and Kindle Unlimited. Here are some of the extra deals you can enjoy:

  • Amazon Music Unlimited – Get three months for free
  • Kindle Unlimited – Get a 30-day free trial to access millions of books, audiobooks and magazines (usually £7.99 per month)
  • Audible – Pay £2.99 for four months to access a huge selection of audiobooks and podcasts (usually £7.99 per month)
  • Amazon Kids – Get a one-month free trial and access everything from child-friendly books, films and TV shows to educational apps and games (usually £6.99 or £3.99 for Prime members per month)
  • Prime Video – Try a 30-day free trial, giving you access to thousands of films and TV shows