Intense Cycles has announced that it will cease trading in the UK and Europe, effective immediately, citing ongoing economic challenges in the global cycling industry.
By doing so, Intense says the brand is aiming to ensure the longevity and stability of its core market in North America, focusing its resources closer to home.
This means there will be no more sales or distribution of new Intense bikes in the UK or EU, other than any independent dealers with remaining stock.
Owners of Intense bikes will still be supported with spares and warranties via its US warehouse.
In a statement, the brand says: "This change marks a temporary shift in how we operate in Europe, but it’s not goodbye. Our goal is to return to global markets, including Europe, stronger and better positioned to serve riders like you."
The suggestion that the brand plans to re-enter the UK and EU markets in the future will give hope to those fond of one of the most heritage-rich brands in the industry, and one whose DH World Cup race team is on a surge.
This news is yet another sign that the bike industry is still in financial turmoil following the Covid boom and bust, as well as other global economic challenges.
In recent months, brands including YT, Revel, GT and Kona have also faced closure, a 'pausing' of production, or administration.
