Custom bikes and clothing used to be almost exclusively for professional riders. These days, you can buy custom designs – if not custom fabrication – of seemingly everything, from shoes and helmets to frames and saddles. Even nutrition and training plans can be tailored just for you. Here are just a few of your not-off-the-shelf options.
Custom clothing has been available to riding clubs for a while, but the number of companies offering the service has exploded recently. Jerseys and shorts are just the basics; custom sunglasses, helmets and gloves are also available.
If you can think up a design, and a place to put it, chances are that more than a couple of companies will compete for your business.
Want a pair built up from your very own last? D2 Shoe can do that. Or if you need one shoe in one length and width, and the other shoe in another, Vittoria are on hand to help.
Matt cooke’s custom d2 superfly shoes: matt cooke’s custom d2 superfly shoesD2 Shoe
D2’s SuperFly shoes are custom in terms of shape and finish
Some people like to express their thoughts via bumper stickers, others use their footwear. Sock Guy and DeFeet can weave seemingly any message and graphic into their footwear.
General riding kit
Whether you and your riding mates just want jerseys or you fancy the full pro collection of clothing, there’s no shortage of companies that can produce everything from shoe covers to winter jackets. A few good ones are Vermarc, Castelli, Santini, Panache, Impsport, Endura and Capo.
Many companies sell custom clothing. capo custom does bikeradar’s skinsuits, jerseys, bib shorts, vests and more: many companies sell custom clothing. capo custom does bikeradar’s skinsuits, jerseys, bib shorts, vests and moreDejan Smaic/Sportif Images
Capo makes BikeRadar’s custom skinsuits, jerseys, bib shorts, vests and more
When it comes to your bicycle itself, there are two main types of personalization. You can tailor how your bike looks through paint and decals, or you can recruit someone to build something just for you.
With a custom frame, you can dictate all the angles, tube lengths and often tube diameters. Don’t know your perfect geometry? Most small builders are eager to work with you based on your riding style and preferences. The majority work in steel or titanium, but an increasing number are using carbon, too – Argonaut is doing some cool things in the material, and Seven is certainly no newcomer to the black material.
Do you love your carbon road frame but wish you had fender mounts or Di2 internal wiring? It’s not out of the question, as companies like Ruckus Components are proving.
Ruckus components can add on things like fender eyelets or this high housing stop with a barrel adjuster:Ruckus Components
Love your fork but hate the brake shudder? Ruckus can help with that
If you can’t find a comfy perch among the seemingly endless selection of saddles on the market today – a few of which come in multiple widths – then you can get one built for you by Dash. Charge also sells its spoon saddle with options for customizing the cover, stitching, bumpers and more.
Anybody can buy a stock fork, but custom suspension tuning shops such as Push in the US, and Loco Tuning in the UK, can dial yours in to improve the ride feel.
Perhaps the most economical choice of the customisable options, stickers can add a bit of flair to your bike. In the UK, Slik Graphics offers custom top tube decals, rim stickers and more. Across the pond, Victory Circle Graphix and VeloInk offer a similar service.
Of all the custom offerings, wheels are perhaps the only niche going against the trend; what used to be common is becoming less so with the prevalence of well-made production hoops.