BikeRadar is not an industry news site, but I can’t help noticing that Specialized’s marketing department is absolutely killing it right now.
- Self-deprecating Specialized Stumpjumper edit raises the bar
- Specialized Turbo Levo Expert FSR e-MTB first ride review
Even if you hate e-bikes and everything they stand for (I don’t), it’s hard not be entertained by this flight of fancy.
It’s wacky in a way that doesn’t feel forced and corporate, and it succeeds in conveying a sense of fun that feels remarkably authentic.
The Turbo Levo is pitched with the slogan “It’s you, only faster”, which sounds like a pretty good design philosophy for an e-bike. Are you intrigued?