Even if you hate e-bikes you will want one after watching this

Specialized goes off the rails again

BikeRadar is not an industry news site, but I can’t help noticing that Specialized’s marketing department is absolutely killing it right now.

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The brand set the bar pretty high with its Stumpjumper launch video back in April, and it’s done it again with the new Turbo Levo e-MTB.

Even if you hate e-bikes and everything they stand for (I don’t), it’s hard not be entertained by this flight of fancy.

It’s wacky in a way that doesn’t feel forced and corporate, and it succeeds in conveying a sense of fun that feels remarkably authentic.

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The Turbo Levo is pitched with the slogan “It’s you, only faster”, which sounds like a pretty good design philosophy for an e-bike. Are you intrigued?

Specialized’s latest ads are enjoyable whether you care about the bike or not