Pirelli’s P Zero Velo is an F1 tyre for your bike

Performance rubber comes back to bikes

This video was produced in association with Pirelli.

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Pirelli has a storied history in the realm of motorsports, but it also used to make tyres for bicycles. This year the company has come full circle with the launch of a new three model range of road bike tyres. 

Named after the brand’s flagship performance car tyres, the new P-Zeros are aimed at the very top of the road market.

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Watch our video for some background on Pirelli’s latest rubbery venture.

Pirelli’s new cycling rubber gets its name from the brand’s flagship car tyres