Connor Swift's custom-painted Genesis Zero SL — gallery
British Continental team Madison-Genesis has paired up with custom painters ColourBurn Studios to create a special paint design for the team’s freshly crowned British national road race champion, Connor Swift.
Connor Swift won the national title in June and has since ridden as a stagiaire for Dimension Data at the Arctic Race of Norway. For the Tour of Britain, the Yorkshireman, who is Ben Swift‘s cousin, will return to Madison-Genesis, albeit still clad in the red, white and blue — or rather white, red and blue — national champion’s jersey.
The frameset features the British colours with a white base coat covered in a splatter design of red and blue. Three-colour stripes also adorn the fork dropouts, down tube and top tube, which act as a separator between the splatter design and the blank white base coat.
ColourBurn Studios, who painted the bike, are based in Bristol, UK, and have previously custom painted the bikes of Astana’s Miguel Angel Lopez and Jakob Fuglsang‘s Argon 18.
The fork dropouts features the splash design and are edged with the three-colours of the British national championJames Hards/Madison
Swift’s nickname, ‘Swifty’, adorns the top tube, while a roundel and the date of Swift’s national road race victory also sit on the top tube near the stem.
Swift pays tribute to a book titled The Secret for his form this season and, as a nod of respect, features the title on the underside of the down tube and the phrase “Believe and you can achieve” decorates the stem.
The Yorkshire Rose, the emblem of Swift’s home county, sits at the base of the down tube, too.
Swift’s bike is equipped with a full Shimano Dura-Ace R9150 groupset, Shimano Dura-Ace R9100 wheels, finishing kit from PRO and accessories from Elite, K-Edge and Continental.
Click or swipe through the gallery above for a closer look at Connor Swift’s custom-painted Genesis Zero SL.
Connor Swift pays homage to his home county of Yorkshire with the county’s emblem, the Yorkshire Rose, on the base of the down tubeJames Hards/Madison
Frameset: Genesis Zero SL in custom colours for the British national road race champion