At Eurobike in Friedrichshafen, Germany, many brands took the opportunity to tout their connection to the world's best racers with their competition bicycles on display.
Many bikes were put up for admiration — under lock-and-key, of course — in what looked to be post-race condition, with grease and mud still splattered on many of them.
BikeRadar wandered the many halls of Eurobike and found machines like Peter Sagan's Cannondale SuperSix, Nino Schurter's Scott XC Scale, Joaquim Rodríguez' Canyon and many more.
Check out the gallery at right for a visual stroll through the Eurobike halls.
A peek at Peter's Sagan's Cannondale SuperSix through the main triangle of David Millar's Cervélo S5