Support independent bike shops with

Find more than 20,000 products from more than 60 top cycling brands, and choose to reserve and collect or home delivery — all while benefitting local bicycle retailers

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We all know about the importance of supporting our local independent bike shops, and many of us make a real effort to buy from them, which is great. But it isn’t always that simple, especially if small shops have no website or are unable to offer home delivery.

These difficulties lead some cyclists to the big online players that many local bike shops struggle to compete with, despite offering the same top-quality products.

A brand new cycling website aims to change that however by bringing the convenience of the internet together with the expertise of your local bike shop.

If the name sounds familiar that’s because Freewheel actually started out as a mail order catalogue more than 30 years ago. Now it’s back and has been revolutionised for the 21st century, but with the same commitment to supporting local bike shops.

Cyclists can still find all the brands they know and love, such as Shimano, Genesis, Park Tool, Elite, PEARL iZUMi and many more, while supporting the people that keep the sport alive at the same time. delivers brings some of the nation’s best independent retailers and their wealth of expertise together to compete in a fiercely competitive market. Each shop featured on is highly regarded in its community and provides customers with a range of value-added services.

Collectively known as the Freewheel Union, each bike shop retains its own identity and is not owned by The website simply brings together professional, independent cycling shops to offer a better service and peace of mind. It’s your local bike shop online.

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Every purchase you make benefits your nominated local bike shop because it receives a commission based on the products you’ve bought. You can reserve online, then collect and pay from your nearest store or opt for home delivery, which is free on orders over £50.