The bike industry set up a tent city for Outdoor Demo in Boulder City, some 30 miles from Las Vegas, two days before the indoor show beganZach White/BikeRadar
Live DJ sets at the food tent at Outdoor DemoZach White/BikeRadar
Interbike provided a constant stream of shuttles at Outdoor Demo to the top of Bootleg Canyon’s downhill runsZach White/BikeRadar
Bikes and beer seem to be peas and carrots at InterbikeZach White/BikeRadar
BikeRadar technical editor James Huang in action. Here, he takes notes on a Storck road bikeZach White/BikeRadar
It’s not always about big brands and bicycles at Interbike, as this stair-step tricycle demonstratesZach White/BikeRadar
Outdoor Demo patrons were greeted by Park Tools employees handing out ice cold water and sunscreen – both were in high demandZach White/BikeRadar
People walking back from test rides with flat tires was a common sight at Outdoor DemoZach White/BikeRadar
There’s a varying level of “whatever it takes” attitude to make it through Outdoor DemoZach White/BikeRadar
On day one, WTB had a beautiful model in their dunk tank. By day two, the marketing director who decided a beautiful model was a good idea was in the dunk tankZach White/BikeRadar
On Wednesday, Interbike moved indoors, and a crush of attendees marked the opening morning rush. Insert cliche cattle sound hereZach White/BikeRadar
5-time Tour de France winner, Miguel Indurain, signing autographs at InterbikeZach White/BikeRadar
Jetlag and the all-day, most-of-the-night schedules take their toll. If only Interbike provided a naptime area with gym mats and quiet musicZach White/BikeRadar
The first World Mountain Bike Champion, Ned Overend, is still winning races and signing autographs some 22 years laterZach White/BikeRadar
Rollin’, rollin’, rollin’. Keep them fat bikes rollin’Ben Delaney/BikeRadar
Another angle on marketing, this time for Fi’zi:k shoesZach White/BikeRadar
Green Guru was holding true to its name by using a human-powered sewing machine to make product on the spotZach White/BikeRadar
Sometimes the cycling crowd isn’t the most stylish crowd. But, maybe these two found the secret to not feeling completely blown out after 8 hours of walking around Interbike each dayZach White/BikeRadar
Not every booth was buzzing with excitementZach White/BikeRadar
Semenuk and Gwin signing autographs at the Smith boothZach White/BikeRadar
Sometimes the best marketing boiled down to simple pizza deliveryZach White/BikeRadar
More than 750 brands, two days in the 100°F/38°C desert, three days inside the Las Vegas Strip. Interbike 2012 was a full frontal assault to the senses.
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Above and beyond his gear coverage, BikeRadar’s Zach White was on hand to capture the sights of the show.
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Whether it was the boys from Surly riding a fat bike on rollers made of rough-hewn logs, or attendees passed out cold during the show, the gallery at right gives a good photographic overview of what Interbike 2012 looked like from the inside.
