Tour de France tech: More custom gear

<source media="(max-width: 320px)" srcset="https://images.immediate.co.uk/production/volatile/sites/21/2019/03/1247735225817-vzffbhjblm9v-c693bcc.jpg?quality=90&resize=160%2C208, https://images.immediate.co.uk/production/volatile/sites/21/2019/03/1247735225817-vzffbhjblm9v-c693bcc.jpg?quality=90&resize=320%2C416 2x, https://images.immediate.co.uk/production/volatile/sites/21/2019/03/1247735225817-vzffbhjblm9v-c693bcc.jpg?quality=90&resize=462%2C600 3x" type="image/jpeg"> <source media="(max-width: 375px)" srcset="https://images.immediate.co.uk/production/volatile/sites/21/2019/03/1247735225817-vzffbhjblm9v-c693bcc.jpg?quality=90&resize=190%2C247, https://images.immediate.co.uk/production/volatile/sites/21/2019/03/1247735225817-vzffbhjblm9v-c693bcc.jpg?quality=90&resize=380%2C494 2x, https://images.immediate.co.uk/production/volatile/sites/21/2019/03/1247735225817-vzffbhjblm9v-c693bcc.jpg?quality=90&resize=462%2C600 3x" type="image/jpeg"> <source media="(max-width: 425px)" srcset="https://images.immediate.co.uk/production/volatile/sites/21/2019/03/1247735225817-vzffbhjblm9v-c693bcc.jpg?quality=90&resize=215%2C279, https://images.immediate.co.uk/production/volatile/sites/21/2019/03/1247735225817-vzffbhjblm9v-c693bcc.jpg?quality=90&resize=430%2C559 2x, https://images.immediate.co.uk/production/volatile/sites/21/2019/03/1247735225817-vzffbhjblm9v-c693bcc.jpg?quality=90&resize=462%2C600 3x" type="image/jpeg"> <source media="(max-width: 992px)" srcset="https://images.immediate.co.uk/production/volatile/sites/21/2019/03/1247735225817-vzffbhjblm9v-c693bcc.jpg?quality=90&resize=136%2C176, https://images.immediate.co.uk/production/volatile/sites/21/2019/03/1247735225817-vzffbhjblm9v-c693bcc.jpg?quality=90&resize=272%2C353 2x, https://images.immediate.co.uk/production/volatile/sites/21/2019/03/1247735225817-vzffbhjblm9v-c693bcc.jpg?quality=90&resize=408%2C530 3x, https://images.immediate.co.uk/production/volatile/sites/21/2019/03/1247735225817-vzffbhjblm9v-c693bcc.jpg?quality=90&resize=462%2C600 4x" type="image/jpeg"> <source media="(min-width: 993px)" srcset="https://images.immediate.co.uk/production/volatile/sites/21/2019/03/1247735225817-vzffbhjblm9v-c693bcc.jpg?quality=90&resize=155%2C201, https://images.immediate.co.uk/production/volatile/sites/21/2019/03/1247735225817-vzffbhjblm9v-c693bcc.jpg?quality=90&resize=310%2C403 2x, https://images.immediate.co.uk/production/volatile/sites/21/2019/03/1247735225817-vzffbhjblm9v-c693bcc.jpg?quality=90&resize=462%2C600 3x" type="image/jpeg"> <img class="wp-image-316911 size-portrait_thumbnail image-handler__image image-handler__image--aspect no-wrap js-gallery-grid-src-image" src="https://images.immediate.co.uk/production/volatile/sites/21/2019/03/1247735225817-vzffbhjblm9v-c693bcc.jpg?quality=90&resize=295%2C383" width="295" height="383" data-crop-width="" data-crop-height="" alt="Katusha team sponsor Ridley has provided Filippo Pozzato with this special white, red and green Damocles Pi with custom geometry." title="1247735225817-vzffbhjblm9v-c693bcc" style="width: auto; height: 100%;"> Katusha team sponsor Ridley has provided Filippo Pozzato with this special white, red and green Damocles Pi with custom geometry. James Huang/BikeRadar.com

Katusha’s Filippo Pozzato: all Italian, all the time

Italian sprinter and one-day specialist Filippo Pozzato (Katusha) earned the right to don his country’s tricolore jersey when he won in Imola just a few weeks ago but in typical fashion he didn’t limit the prestigious red, white and green accents to just his clothing.

First up was a commemorative wrapper for his Ridley Damocles Pi – already a custom rig with Pozzato’s preferred longer and level top tube, slacker seat tube and shorter head tube, but whose surface is now coated in gleaming white paint with tasteful bits of green and red tossed in.

It’s an uncharacteristically subtle treatment for sure – in contrast to the Barza-designed schemes from his days with Liquigas – but one that still gets the point across.

In addition, a boastful ‘Veni, Vidi, Vici – MMIX’ slogan is applied to the top tube and Elite provide a pair of red and green accented white bottle cages to match.

Pozzato is still searching for his stated goal of a stage win in this year’s Tour de France but in the meantime, at least he looks good.

Perfect trifecta for Milram

Milram’s Fabian Wegmann could hardly be more German at the moment: he’s on a German-registered team, riding a German Focus Izalco bicycle and he’s a two-time German national champion on the road. Naturally, the team have provided him with a custom paint scheme to suit.

The changes are decidedly subtle and distinctively tasteful in execution: the standard team livery’s light blue panels are traded for white, and there are smatterings of the German national colors on the top tube, seatstays and fork blades.

A bit of additional flair is provided in the form of the all-white FSA Plasma integrated carbon bar and stem but it’s otherwise the usual team issue, including a complete SRAM Red group, CarbonSports Lightweight wheels, Speedplay Zero pedals and a Fizik Arione saddle – the ultralight k:1 version earlier in the race but later swapped to a more padded Arione CX for the start of Stage 6.

<img src="https://images.immediate.co.uk/production/volatile/sites/21/2019/03/1247735594251-6quufnn25iml-c846d5c.jpg?quality=90&lb=800,600&background=white" srcset="https://images.immediate.co.uk/production/volatile/sites/21/2019/03/1247735594251-6quufnn25iml-c846d5c.jpg?quality=90&lb=728,546&background=white 728w, https://images.immediate.co.uk/production/volatile/sites/21/2019/03/1247735594251-6quufnn25iml-c846d5c.jpg?quality=90&lb=556,417&background=white 556w, https://images.immediate.co.uk/production/volatile/sites/21/2019/03/1247735594251-6quufnn25iml-c846d5c.jpg?quality=90&lb=355,266&background=white 355w, https://images.immediate.co.uk/production/volatile/sites/21/2019/03/1247735594251-6quufnn25iml-c846d5c.jpg?quality=90&lb=340,255&background=white 340w, https://images.immediate.co.uk/production/volatile/sites/21/2019/03/1247735594251-6quufnn25iml-c846d5c.jpg?quality=90&lb=320,240&background=white 320w, " sizes="(min-width: 992px) 940px, (min-width: 768px) 728px, (min-width: 576px) 556px, calc(100vw - 20px)" width="800" height="600" class="wp-image-316940 alignnone size-full img-container__image" alt="Bright white FSA Plasma integrated bars adorn the front end of Wegmann's machine." title="1247735594251-6quufnn25iml-c846d5c" data-source-name="James Huang/BikeRadar.com"> Bright white fsa plasma integrated bars adorn the front end of wegmann’s machine.: James Huang/BikeRadar.com Bright white FSA Plasma integrated bars adorn the front end of Wegmann’s machine

New bikes for Boonen and Devolder plus Bastille Day specials for Chavanel and Pineau

Belgian Quick Step compatriots Tom Boonen and Stijn Devolder also get special machines of their own, though in this case it seems more a matter of bike model than paint scheme.

While many of their team-mates were still aboard Specialized’s S-Works Tarmac SL2, Boonen and Devolder were on the company’s latest SL3 – touted as being about the same weight as the earlier generation but more rigid at both ends for surer handling. Boonen’s bike also features several of his typical setup tricks.

<img src="https://images.immediate.co.uk/production/volatile/sites/21/2019/03/1247735714794-11f320hvkkkjx-2c0a205.jpg?quality=90&lb=600,800&background=white" srcset="https://images.immediate.co.uk/production/volatile/sites/21/2019/03/1247735714794-11f320hvkkkjx-2c0a205.jpg?quality=90&lb=556,741&background=white 556w, https://images.immediate.co.uk/production/volatile/sites/21/2019/03/1247735714794-11f320hvkkkjx-2c0a205.jpg?quality=90&lb=355,473&background=white 355w, https://images.immediate.co.uk/production/volatile/sites/21/2019/03/1247735714794-11f320hvkkkjx-2c0a205.jpg?quality=90&lb=340,453&background=white 340w, https://images.immediate.co.uk/production/volatile/sites/21/2019/03/1247735714794-11f320hvkkkjx-2c0a205.jpg?quality=90&lb=320,426&background=white 320w, " sizes="(min-width: 992px) 940px, (min-width: 768px) 728px, (min-width: 576px) 556px, calc(100vw - 20px)" width="600" height="800" class="wp-image-316963 alignnone size-full img-container__image" alt="Boonen's bike uses a mix of Campagnolo Record and Super Record bits." title="1247735714794-11f320hvkkkjx-2c0a205" data-source-name="James Huang/BikeRadar.com"> Boonen’s bike uses a mix of campagnolo record and super record bits.: James Huang/BikeRadar.com

Boonen uses a mix of Campagnolo Record and Super Record

Team mechanics built up the diameter of the drops with short sections of garden hose split lengthwise to provide the three-time Paris-Roubaix winner with a little extra meat to grab onto.

<img src="https://images.immediate.co.uk/production/volatile/sites/21/2019/03/1247735739537-1f9bmck2v383c-f41f460.jpg?quality=90&lb=800,600&background=white" srcset="https://images.immediate.co.uk/production/volatile/sites/21/2019/03/1247735739537-1f9bmck2v383c-f41f460.jpg?quality=90&lb=728,546&background=white 728w, https://images.immediate.co.uk/production/volatile/sites/21/2019/03/1247735739537-1f9bmck2v383c-f41f460.jpg?quality=90&lb=556,417&background=white 556w, https://images.immediate.co.uk/production/volatile/sites/21/2019/03/1247735739537-1f9bmck2v383c-f41f460.jpg?quality=90&lb=355,266&background=white 355w, https://images.immediate.co.uk/production/volatile/sites/21/2019/03/1247735739537-1f9bmck2v383c-f41f460.jpg?quality=90&lb=340,255&background=white 340w, https://images.immediate.co.uk/production/volatile/sites/21/2019/03/1247735739537-1f9bmck2v383c-f41f460.jpg?quality=90&lb=320,240&background=white 320w, " sizes="(min-width: 992px) 940px, (min-width: 768px) 728px, (min-width: 576px) 556px, calc(100vw - 20px)" width="800" height="600" class="wp-image-316968 alignnone size-full img-container__image" alt="Team mechanics build up the FSA bar diameter with sections of garden hose to give Boonen something more substantial to grip." title="1247735739537-1f9bmck2v383c-f41f460" data-source-name="James Huang/BikeRadar.com"> Team mechanics build up the fsa bar diameter with sections of garden hose to give boonen something more substantial to grip.: James Huang/BikeRadar.com Team mechanics build up the FSA bar diameter with sections of garden hose to give Boonen something more substantial to grip

The extra-long 140mm FSA stem is slammed right atop the headset compression ring as always, and his Roval Rapide SL 45 wheels are shod with handmade FMB road tubulars. Topping it all off is his usual unbadged Selle San Marco Regal saddle.

<img src="https://images.immediate.co.uk/production/volatile/sites/21/2019/03/1247735775016-1tkwv4f60e41m-815622a.jpg?quality=90&lb=800,600&background=white" srcset="https://images.immediate.co.uk/production/volatile/sites/21/2019/03/1247735775016-1tkwv4f60e41m-815622a.jpg?quality=90&lb=728,546&background=white 728w, https://images.immediate.co.uk/production/volatile/sites/21/2019/03/1247735775016-1tkwv4f60e41m-815622a.jpg?quality=90&lb=556,417&background=white 556w, https://images.immediate.co.uk/production/volatile/sites/21/2019/03/1247735775016-1tkwv4f60e41m-815622a.jpg?quality=90&lb=355,266&background=white 355w, https://images.immediate.co.uk/production/volatile/sites/21/2019/03/1247735775016-1tkwv4f60e41m-815622a.jpg?quality=90&lb=340,255&background=white 340w, https://images.immediate.co.uk/production/volatile/sites/21/2019/03/1247735775016-1tkwv4f60e41m-815622a.jpg?quality=90&lb=320,240&background=white 320w, " sizes="(min-width: 992px) 940px, (min-width: 768px) 728px, (min-width: 576px) 556px, calc(100vw - 20px)" width="800" height="600" class="wp-image-316970 alignnone size-full img-container__image" alt="While many of his peers opt for fancy power meters or GPS-enabled units, Boonen runs a simple (and reliable) wired Cateye Mity 8 computer." title="1247735775016-1tkwv4f60e41m-815622a" data-source-name="James Huang/BikeRadar.com"> While many of his peers opt for fancy power meters or gps-enabled units, boonen runs a simple (and reliable) wired cateye mity 8 computer.: James Huang/BikeRadar.com While many of his peers opt for fancy power meters or GPS-enabled units, Boonen runs a simple (and reliable) wired Cateye Mity 8 computer

In celebration of Bastille Day, Specialized also provided Quick Step Frenchmen Silvain Chavanel and Jérôme Pineau with custom red, white and blue rigs.

<img src="https://images.immediate.co.uk/production/volatile/sites/21/2019/03/1247735800901-ho67iv6l2txr-9c1a95e.jpg?quality=90&lb=4276,2944&background=white" srcset="https://images.immediate.co.uk/production/volatile/sites/21/2019/03/1247735800901-ho67iv6l2txr-9c1a95e.jpg?quality=90&lb=1880,1294&background=white 1880w, https://images.immediate.co.uk/production/volatile/sites/21/2019/03/1247735800901-ho67iv6l2txr-9c1a95e.jpg?quality=90&lb=1456,1002&background=white 1456w, https://images.immediate.co.uk/production/volatile/sites/21/2019/03/1247735800901-ho67iv6l2txr-9c1a95e.jpg?quality=90&lb=1112,765&background=white 1112w, https://images.immediate.co.uk/production/volatile/sites/21/2019/03/1247735800901-ho67iv6l2txr-9c1a95e.jpg?quality=90&lb=940,647&background=white 940w, https://images.immediate.co.uk/production/volatile/sites/21/2019/03/1247735800901-ho67iv6l2txr-9c1a95e.jpg?quality=90&lb=728,501&background=white 728w, https://images.immediate.co.uk/production/volatile/sites/21/2019/03/1247735800901-ho67iv6l2txr-9c1a95e.jpg?quality=90&lb=556,382&background=white 556w, https://images.immediate.co.uk/production/volatile/sites/21/2019/03/1247735800901-ho67iv6l2txr-9c1a95e.jpg?quality=90&lb=355,244&background=white 355w, https://images.immediate.co.uk/production/volatile/sites/21/2019/03/1247735800901-ho67iv6l2txr-9c1a95e.jpg?quality=90&lb=340,234&background=white 340w, https://images.immediate.co.uk/production/volatile/sites/21/2019/03/1247735800901-ho67iv6l2txr-9c1a95e.jpg?quality=90&lb=320,220&background=white 320w, " sizes="(min-width: 992px) 940px, (min-width: 768px) 728px, (min-width: 576px) 556px, calc(100vw - 20px)" width="4276" height="2944" class="wp-image-316974 alignnone size-full img-container__image" alt="Quick Step team sponsor Specialized provided Frenchmen Sylvain Chavanel and Jérôme Pineau with these custom painted bikes to celebrate Bastille Day." title="TOUR DE FRANCE - STAGE TEN" data-source-name="Graham Watson"> Quick step team sponsor specialized provided frenchmen sylvain chavanel and jérôme pineau with these custom painted bikes to celebrate bastille day.: quick step team sponsor specialized provided frenchmen sylvain chavanel and jérôme pineau with these custom painted bikes to celebrate bastille day. Graham Watson Quick Step team sponsors Specialized provided Frenchmen Sylvain Chavanel and Jérôme Pineau with these custom-painted bikes to celebrate Bastille Day

Shoes, shoes and more shoes

As is the case with the bikes, custom footwear is clearly no longer solely the realm of the cycling elite as roughly a quarter of the peloton donned some type of personalised shoes.

<img src="https://images.immediate.co.uk/production/volatile/sites/21/2019/03/1247735831427-117pqh3u4mb7d-8b0de4e.jpg?quality=90&lb=800,600&background=white" srcset="https://images.immediate.co.uk/production/volatile/sites/21/2019/03/1247735831427-117pqh3u4mb7d-8b0de4e.jpg?quality=90&lb=728,546&background=white 728w, https://images.immediate.co.uk/production/volatile/sites/21/2019/03/1247735831427-117pqh3u4mb7d-8b0de4e.jpg?quality=90&lb=556,417&background=white 556w, https://images.immediate.co.uk/production/volatile/sites/21/2019/03/1247735831427-117pqh3u4mb7d-8b0de4e.jpg?quality=90&lb=355,266&background=white 355w, https://images.immediate.co.uk/production/volatile/sites/21/2019/03/1247735831427-117pqh3u4mb7d-8b0de4e.jpg?quality=90&lb=340,255&background=white 340w, https://images.immediate.co.uk/production/volatile/sites/21/2019/03/1247735831427-117pqh3u4mb7d-8b0de4e.jpg?quality=90&lb=320,240&background=white 320w, " sizes="(min-width: 992px) 940px, (min-width: 768px) 728px, (min-width: 576px) 556px, calc(100vw - 20px)" width="800" height="600" class="wp-image-316976 alignnone size-full img-container__image" alt="Cadel Evans' (Silence-Lotto) signature Gaerne G.Myst shoes are among the most easily recognisable in the peloton. The kangaroos say 'Australia' but the red, blue and yellow colouring calls attention to his support of the 'Free Tibet' movement." title="1247735831427-117pqh3u4mb7d-8b0de4e" data-source-name="James Huang/BikeRadar.com"> Cadel evans’ (silence-lotto) signature gaerne g.myst shoes are among the most easily recognisable in the peloton. the kangaroos say ‘australia’ but the red, blue and yellow colouring calls attention to his support of the ‘free tibet’ movement.: James Huang/BikeRadar.com Cadel Evans’ (Silence-Lotto) signature Gaerne G.Myst shoes are among the most recognisable in the peloton. The kangaroos say ‘Australia’ but the red, blue and yellow colouring calls attention to his support of the Free Tibet movement

<img src="https://images.immediate.co.uk/production/volatile/sites/21/2019/03/1247736200268-17dkxff9noheo-def00dd.jpg?quality=90&lb=800,600&background=white" srcset="https://images.immediate.co.uk/production/volatile/sites/21/2019/03/1247736200268-17dkxff9noheo-def00dd.jpg?quality=90&lb=728,546&background=white 728w, https://images.immediate.co.uk/production/volatile/sites/21/2019/03/1247736200268-17dkxff9noheo-def00dd.jpg?quality=90&lb=556,417&background=white 556w, https://images.immediate.co.uk/production/volatile/sites/21/2019/03/1247736200268-17dkxff9noheo-def00dd.jpg?quality=90&lb=355,266&background=white 355w, https://images.immediate.co.uk/production/volatile/sites/21/2019/03/1247736200268-17dkxff9noheo-def00dd.jpg?quality=90&lb=340,255&background=white 340w, https://images.immediate.co.uk/production/volatile/sites/21/2019/03/1247736200268-17dkxff9noheo-def00dd.jpg?quality=90&lb=320,240&background=white 320w, " sizes="(min-width: 992px) 940px, (min-width: 768px) 728px, (min-width: 576px) 556px, calc(100vw - 20px)" width="800" height="600" class="wp-image-316979 alignnone size-full img-container__image" alt="Evans' Silence-Lotto teammate Charlie Wegelius gets a pair of custom Gaernes, too." title="1247736200268-17dkxff9noheo-def00dd" data-source-name="James Huang/BikeRadar.com"> Evans’ silence-lotto teammate charlie wegelius gets a pair of custom gaernes, too.: evans’ silence-lotto teammate charlie wegelius gets a pair of custom gaernes, too. James Huang/BikeRadar.com Evans’ Silence-Lotto teammate Charlie Wegelius gets a pair of custom Gaernes too

Virtually every major brand was represented, including (but not limited to) Sidi, Specialized, Gaerne, Bont, Diadora and even Nike, who haven’t offered a cycling shoe to the public since their split from Trek several years ago but still manage to provide footwear for riders such as Mark Cavendish (Columbia-HTC) and Oscar Pereiro (Caisse d’Epargne).

<img src="https://images.immediate.co.uk/production/volatile/sites/21/2019/03/1247736397361-bdvbupftpjbg-e0c6365.jpg?quality=90&lb=800,600&background=white" srcset="https://images.immediate.co.uk/production/volatile/sites/21/2019/03/1247736397361-bdvbupftpjbg-e0c6365.jpg?quality=90&lb=728,546&background=white 728w, https://images.immediate.co.uk/production/volatile/sites/21/2019/03/1247736397361-bdvbupftpjbg-e0c6365.jpg?quality=90&lb=556,417&background=white 556w, https://images.immediate.co.uk/production/volatile/sites/21/2019/03/1247736397361-bdvbupftpjbg-e0c6365.jpg?quality=90&lb=355,266&background=white 355w, https://images.immediate.co.uk/production/volatile/sites/21/2019/03/1247736397361-bdvbupftpjbg-e0c6365.jpg?quality=90&lb=340,255&background=white 340w, https://images.immediate.co.uk/production/volatile/sites/21/2019/03/1247736397361-bdvbupftpjbg-e0c6365.jpg?quality=90&lb=320,240&background=white 320w, " sizes="(min-width: 992px) 940px, (min-width: 768px) 728px, (min-width: 576px) 556px, calc(100vw - 20px)" width="800" height="600" class="wp-image-317024 alignnone size-full img-container__image" alt="Nike finds room in its production line for a custom green pair for Mark Cavendish (Columbia-HTC)." title="1247736397361-bdvbupftpjbg-e0c6365" data-source-name="James Huang/BikeRadar.com"> Nike finds room in its production line for a custom green pair for mark cavendish (columbia-htc).: nike finds room in its production line for a custom green pair for mark cavendish (columbia-htc). James Huang/BikeRadar.com Nike find room in their production line for a custom green pair for Mark Cavendish (Columbia-HTC)

<img src="https://images.immediate.co.uk/production/volatile/sites/21/2019/03/1247736420817-1olt4m8kcyp2v-0091e74.jpg?quality=90&lb=800,600&background=white" srcset="https://images.immediate.co.uk/production/volatile/sites/21/2019/03/1247736420817-1olt4m8kcyp2v-0091e74.jpg?quality=90&lb=728,546&background=white 728w, https://images.immediate.co.uk/production/volatile/sites/21/2019/03/1247736420817-1olt4m8kcyp2v-0091e74.jpg?quality=90&lb=556,417&background=white 556w, https://images.immediate.co.uk/production/volatile/sites/21/2019/03/1247736420817-1olt4m8kcyp2v-0091e74.jpg?quality=90&lb=355,266&background=white 355w, https://images.immediate.co.uk/production/volatile/sites/21/2019/03/1247736420817-1olt4m8kcyp2v-0091e74.jpg?quality=90&lb=340,255&background=white 340w, https://images.immediate.co.uk/production/volatile/sites/21/2019/03/1247736420817-1olt4m8kcyp2v-0091e74.jpg?quality=90&lb=320,240&background=white 320w, " sizes="(min-width: 992px) 940px, (min-width: 768px) 728px, (min-width: 576px) 556px, calc(100vw - 20px)" width="800" height="600" class="wp-image-317027 alignnone size-full img-container__image" alt="Oscar Pereiro (Caisse d'Epargne) has a pair of custom Nike Poggio 4 shoes - long discontinued but apparently still available if you have the right connections." title="1247736420817-1olt4m8kcyp2v-0091e74" data-source-name="James Huang/BikeRadar.com"> Oscar pereiro (caisse d’epargne) has a pair of custom nike poggio 4 shoes – long discontinued but apparently still available if you have the right connections.: oscar pereiro (caisse d’epargne) has a pair of custom nike poggio 4 shoes – long discontinued but apparently still available if you have the right connections. James Huang/BikeRadar.com Oscar Pereiro (Caisse d’Epargne) has a pair of custom Nike Poggio 4 shoes – long discontinued but apparently still available if you have the right connections

Team-mate Charlie Wegelius also got into the game with a pair of his own, only slightly more subtle in white, purple and yellow and even a clear plastic buckle mounting base that lets more of the colour peek through.

In fact, we’re not sure we actually saw a single pair of standard Gaerne shoes in the peloton, as other riders such as Quick Step’s Matteo Tosatto and Joan Horrach of Katusha were also so equipped.

<img src="https://images.immediate.co.uk/production/volatile/sites/21/2019/03/1247736225664-rnvhgin6o0sc-dd07a33.jpg?quality=90&lb=800,600&background=white" srcset="https://images.immediate.co.uk/production/volatile/sites/21/2019/03/1247736225664-rnvhgin6o0sc-dd07a33.jpg?quality=90&lb=728,546&background=white 728w, https://images.immediate.co.uk/production/volatile/sites/21/2019/03/1247736225664-rnvhgin6o0sc-dd07a33.jpg?quality=90&lb=556,417&background=white 556w, https://images.immediate.co.uk/production/volatile/sites/21/2019/03/1247736225664-rnvhgin6o0sc-dd07a33.jpg?quality=90&lb=355,266&background=white 355w, https://images.immediate.co.uk/production/volatile/sites/21/2019/03/1247736225664-rnvhgin6o0sc-dd07a33.jpg?quality=90&lb=340,255&background=white 340w, https://images.immediate.co.uk/production/volatile/sites/21/2019/03/1247736225664-rnvhgin6o0sc-dd07a33.jpg?quality=90&lb=320,240&background=white 320w, " sizes="(min-width: 992px) 940px, (min-width: 768px) 728px, (min-width: 576px) 556px, calc(100vw - 20px)" width="800" height="600" class="wp-image-316984 alignnone size-full img-container__image" alt="Joan Horrach (Katusha) is among the scores of riders in this year's Tour de France with custom footwear." title="1247736225664-rnvhgin6o0sc-dd07a33" data-source-name="James Huang/BikeRadar.com"> Joan horrach (katusha) is among the scores of riders in this year’s tour de france with custom footwear.: joan horrach (katusha) is among the scores of riders in this year’s tour de france with custom footwear. James Huang/BikeRadar.com Joan Horrach (Katusha) is among the scores of riders in this year’s Tour de France with custom footwear

Apparently facilitating the process is Gaerne’s new customisation process whereby shoe panels can be quickly and easily printed with unique designs prior to stitching.

In contrast, usually flamboyant Italian sprinter Filippo Pozzato (Liquigas) actually toned things down for the Tour with a rather quiet looking pair of Sidi Ergo 2s finished mostly in white with just a hint of the Italian tricolore used for accents.

<img src="https://images.immediate.co.uk/production/volatile/sites/21/2019/03/1247736238272-1mq9uliec4fmy-b2a3cf6.jpg?quality=90&lb=600,800&background=white" srcset="https://images.immediate.co.uk/production/volatile/sites/21/2019/03/1247736238272-1mq9uliec4fmy-b2a3cf6.jpg?quality=90&lb=556,741&background=white 556w, https://images.immediate.co.uk/production/volatile/sites/21/2019/03/1247736238272-1mq9uliec4fmy-b2a3cf6.jpg?quality=90&lb=355,473&background=white 355w, https://images.immediate.co.uk/production/volatile/sites/21/2019/03/1247736238272-1mq9uliec4fmy-b2a3cf6.jpg?quality=90&lb=340,453&background=white 340w, https://images.immediate.co.uk/production/volatile/sites/21/2019/03/1247736238272-1mq9uliec4fmy-b2a3cf6.jpg?quality=90&lb=320,426&background=white 320w, " sizes="(min-width: 992px) 940px, (min-width: 768px) 728px, (min-width: 576px) 556px, calc(100vw - 20px)" width="600" height="800" class="wp-image-316988 alignnone size-full img-container__image" alt="Filippo Pozzato's (Katusha) custom Sidi shoes pay tribute to his Italian national championship win last month." title="1247736238272-1mq9uliec4fmy-b2a3cf6" data-source-name="James Huang/BikeRadar.com"> Filippo pozzato’s (katusha) custom sidi shoes pay tribute to his italian national championship win last month.: filippo pozzato’s (katusha) custom sidi shoes pay tribute to his italian national championship win last month. James Huang/BikeRadar.com Filippo Pozzato’s (Katusha) custom Sidi shoes pay tribute to his Italian national championship win last month

Similarly, the Diadoras of road world champion Alessandro Ballan (Lampre) and world time trial champion Bert Grabsch’s (Columbia-HTC) Gaernes were nearly all white, too, save for a touch of rainbow. Naturally, all three riders just happened to have socks to match.

<img src="https://images.immediate.co.uk/production/volatile/sites/21/2019/03/1247736275382-couniq5x21i5-aeb20ba.jpg?quality=90&lb=800,600&background=white" srcset="https://images.immediate.co.uk/production/volatile/sites/21/2019/03/1247736275382-couniq5x21i5-aeb20ba.jpg?quality=90&lb=728,546&background=white 728w, https://images.immediate.co.uk/production/volatile/sites/21/2019/03/1247736275382-couniq5x21i5-aeb20ba.jpg?quality=90&lb=556,417&background=white 556w, https://images.immediate.co.uk/production/volatile/sites/21/2019/03/1247736275382-couniq5x21i5-aeb20ba.jpg?quality=90&lb=355,266&background=white 355w, https://images.immediate.co.uk/production/volatile/sites/21/2019/03/1247736275382-couniq5x21i5-aeb20ba.jpg?quality=90&lb=340,255&background=white 340w, https://images.immediate.co.uk/production/volatile/sites/21/2019/03/1247736275382-couniq5x21i5-aeb20ba.jpg?quality=90&lb=320,240&background=white 320w, " sizes="(min-width: 992px) 940px, (min-width: 768px) 728px, (min-width: 576px) 556px, calc(100vw - 20px)" width="800" height="600" class="wp-image-316996 alignnone size-full img-container__image" alt="Alessandro Ballan (Lampre) celebrates his world championship win in Varese with these custom Diadoras." title="1247736275382-couniq5x21i5-aeb20ba" data-source-name="James Huang/BikeRadar.com"> Alessandro ballan (lampre) celebrates his world championship win in varese with these custom diadoras.: alessandro ballan (lampre) celebrates his world championship win in varese with these custom diadoras. James Huang/BikeRadar.com Alessandro Ballan (Lampre) celebrates his world championship win in Varese with these custom Diadoras

Other riders such as Michael Rogers (Columbia-HTC) and Hayden Roulston (Cervélo Test Team) went really personalised with Australian Bont shoes fully custom moulded around their feet while the Rabobank team donned Shimano’s flagship model with heat mouldable uppers.

Lake Cycling have done the heat moldable thing longer than most though, and the company have been making clear inroads into the upper ranks of the sport with several riders sporting their new CX401 model including Carlos Sastre (Cervélo Test Team).

<img src="https://images.immediate.co.uk/production/volatile/sites/21/2019/03/1247736342710-5h2bhstvyj92-d590235.jpg?quality=90&lb=800,600&background=white" srcset="https://images.immediate.co.uk/production/volatile/sites/21/2019/03/1247736342710-5h2bhstvyj92-d590235.jpg?quality=90&lb=728,546&background=white 728w, https://images.immediate.co.uk/production/volatile/sites/21/2019/03/1247736342710-5h2bhstvyj92-d590235.jpg?quality=90&lb=556,417&background=white 556w, https://images.immediate.co.uk/production/volatile/sites/21/2019/03/1247736342710-5h2bhstvyj92-d590235.jpg?quality=90&lb=355,266&background=white 355w, https://images.immediate.co.uk/production/volatile/sites/21/2019/03/1247736342710-5h2bhstvyj92-d590235.jpg?quality=90&lb=340,255&background=white 340w, https://images.immediate.co.uk/production/volatile/sites/21/2019/03/1247736342710-5h2bhstvyj92-d590235.jpg?quality=90&lb=320,240&background=white 320w, " sizes="(min-width: 992px) 940px, (min-width: 768px) 728px, (min-width: 576px) 556px, calc(100vw - 20px)" width="800" height="600" class="wp-image-317013 alignnone size-full img-container__image" alt="Lake has provided defending Tour de France champion Carlos Sastre (Cervélo Test Team) with a custom pair of CX401 shoes." title="1247736342710-5h2bhstvyj92-d590235" data-source-name="James Huang/BikeRadar.com"> Lake has provided defending tour de france champion carlos sastre (cervélo test team) with a custom pair of cx401 shoes.: lake has provided defending tour de france champion carlos sastre (cervélo test team) with a custom pair of cx401 shoes. James Huang/BikeRadar.com Lake has provided defending Tour de France champion Carlos Sastre (Cervélo Test Team) with a custom pair of CX401 shoes

Sastre however got a bit of extra special treatment with a custom pair finished with yellow accents, his name boldly on the side, and even his signature on the sides of the uppers.

<img src="https://images.immediate.co.uk/production/volatile/sites/21/2019/03/1247736354441-j3mblegx1edi-667fa07.jpg?quality=90&lb=800,600&background=white" srcset="https://images.immediate.co.uk/production/volatile/sites/21/2019/03/1247736354441-j3mblegx1edi-667fa07.jpg?quality=90&lb=728,546&background=white 728w, https://images.immediate.co.uk/production/volatile/sites/21/2019/03/1247736354441-j3mblegx1edi-667fa07.jpg?quality=90&lb=556,417&background=white 556w, https://images.immediate.co.uk/production/volatile/sites/21/2019/03/1247736354441-j3mblegx1edi-667fa07.jpg?quality=90&lb=355,266&background=white 355w, https://images.immediate.co.uk/production/volatile/sites/21/2019/03/1247736354441-j3mblegx1edi-667fa07.jpg?quality=90&lb=340,255&background=white 340w, https://images.immediate.co.uk/production/volatile/sites/21/2019/03/1247736354441-j3mblegx1edi-667fa07.jpg?quality=90&lb=320,240&background=white 320w, " sizes="(min-width: 992px) 940px, (min-width: 768px) 728px, (min-width: 576px) 556px, calc(100vw - 20px)" width="800" height="600" class="wp-image-317016 alignnone size-full img-container__image" alt="Sastre's Lake CX401 shoes feature a heat moldable upper for a custom fit." title="1247736354441-j3mblegx1edi-667fa07" data-source-name="James Huang/BikeRadar.com"> Sastre’s lake cx401 shoes feature a heat moldable upper for a custom fit.: sastre’s lake cx401 shoes feature a heat moldable upper for a custom fit. James Huang/BikeRadar.com Sastre’s Lake CX401 shoes feature a heat moldable upper for a custom fit

Lake also added an extra strap across the top just for Sastre, though company principal Lee Katz admits it isn’t really for function and won’t be included in production models. According to Katz, it’s merely for a more self-serving purpose: logo placement to make them more easily recognisable in the peloton.

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