The boutique cycle clothing market in Australia has blossomed. Since our last Wild Style clothing round-up, Attaquer, 4Shaw, Fiasco Cicclismo and Pedla have helped to lay the groundwork for even more edgy, small designers to enter the market. These startups are not necessarily design gurus or cycling industry insiders; more often than not they just have an idea for cool kit.
With business models driven by social media and word of mouth, and manufacturers just a stone’s throw away, Aussie designers are able to market high quality kits. The crazy designs and lairy colours these designers produce are loved by the Gen-Y cycling community.
Given the resources available, the technical aspects of the clothing don’t always match up to the big brands, but, style is always a big factor.
Here’s a few new boutique cycling brands we have stumbled across over the past few months.
Cream cycling kits are based around stylised minimalism and bold designs: Courtesy
Cream Cycling kits are based around stylised minimalism and bold designs
Cream come from Perth, and came into being the same way that many of these brands did; the brainchild of a few friends who were unable to find cycling kits they wanted to wear.
Cream’s kits might seem plain compared to some, but they capitalise on bold designs and stylised minimalism. Much like a mainstream British brand that rhymes with Tapha.
Cream kits are made from high quality Italian MITI fabric and feature flatlock stitching and laser-cut fabric.
Find out more at the Cream Cycling website.
All of fyxo’s cycling kits have that classic styling: Courtesy
All of Fyxo’s cycling kits have that classic styling
Melbourne-based fyxomatosis has been a long-time purveyor of classic bikes. This urban cycling brand is associated with good photography, custom bike builds and unique cycling events.
This heritage is apparent in the kits Fyxo has made both past and present. Their kits are inspired by everything from Michael Jordan to 7-11.
Find out all you need to know over on Fyxo’s website.
Is that a crocodile swimming in your pool? nope just some of the jerseys from south cycling: Courtesy
Is that a crocodile swimming in your pool? Nope just some of the jerseys from South Cycling
South Cycling was born from an eclectic group of people – an AFL player, a cyclist, and a graphic designer, who all ‘believe in bringing style back to sportswear’.
And with designs featuring plaid, water print, and croc skin, South Cycling’s kits are as eclectic as the people who founded the brand. Going by the tech specs it appears the jerseys from South are a custom print from Tinelli. They are made from high quality and technical materials, although we think the skin print is a bit of a croc [Ed – I see what you did there].
Find our more at the South Apparel website.
Cycology, best known for their t-shirts is getting into technical apparel. despite the relatively low prices, these use top-end materials and construction for a racer fit: Courtesy
Cycology is known for its T-shirts that feature hand-drawn designs. Now those unique designs have made their way onto cycling kits
Cycology’s freehand style is soon to be available on technical fabrics as well as T-shirts for both men and women. Despite the relatively low prices, Michael from Cycology told us that no expense was spared on the Italian materials used to make these race-fit jerseys. Cycology will be offering high-end bibs too, which will feature a unique chamois.
Get a closer look on the Cycology website.
Plain in comparison to some of the other kits present, oorr is focused on creating kits that are made totally from sustainable materials: Courtesy
OORRis focused on creating kits that are made from sustainable and recycled materials
While most other Wild Style designers are focused on creating eye-catching kits, OORR’s (Out of the Rat Race) vision is slightly different.
OORR aims to produce stylish and high quality kit, but everything it does is built around sustainable materials. Each garment is made with polyester yarn and YKK Natulon zippers, which are both made from recycled PET plastic bottles. While not a totally unique idea outside of cycling, it’s refreshing to see a small brand doing its part to reduce waste.
Head to OORR’s website to check out its wares.
Hunter Bros Cycling
It wouldn’t be an aussie designed kit roundup without something loud and lairy: Courtesy
It wouldn’t be an Aussie designed kit roundup without something loud and lairy
Proudly representing North Fitzroy and the Kiewa Valley, is Hunter Bros. Hunter Bros is entering the cycling game with a limited run of 40 Hal Hunter Geo-Flower cycling kits. This design is strictly limited, much like Attaquer’s seasonal releases.
Each Hunter Bros kit is made with Italian fabric, featuring flatlock stitching and a race cut. As we are writing this, the first run of Hunter Bros kit has sold out, but we look forward to seeing what is next from the Victorian designers.
Keep an eye on Hunter Bros Cycling’s site to find out what that is.
The kits from delord are understated, but are pretty cool in our opinion: Courtesy
The kits from Delord are understated, but pretty cool
Passion, simplicity, style and quality are the four pillars upon which Delord designs all of its garments. While not as bold as something from Attaquer or Hunter Bros, the Delord kits are still unique.
Based in Melbourne, Delord is set on producing kits that not only perform with the best, but also maintain timeless good looks.
Find out more on the Delord website.
What do you think of our second Wild Style roundup? Would you wear any of these kits? Do you prefer the lairy kits or the more subtle options? Let us know in the comments below!