Cell Bikes is an Australian direct-buy brand that sells online and through its own retail outlets. Due to the brand's dealer-direct business model, the bikes generally offer highly competitive prices.
Designed in Australia, Cell has produced a range of bikes covering everything from road and mountain bike models to hybrids and cyclocross bikes. We’ve reviewed many of them on BikeRadar, including the carbon-fibre road Omeo 1.0, the Awaba 1.0 performance 29er, the entry-level Lapa 2.0 road and the budget Stromlo 2.0 mountain bike.
Based in Sydney, Cell has retail stores in both Stanmore, Sydney and Fitzroy North, Melbourne.