Sir Chris Hoy, six-time Olympic gold medallist, is set to make a popular return to the Seat-sponsored London Bike Show in February.
The flying Scot was a crowd favourite at this year’s show and is set to make personal appearance to showcase his new range of bikes – including a brand new track model and kids’ frames launched at the Revolution track meet at the end of November.
The 2014 London Bike Show, which takes place between 13 and 16 February at the ExCeL Arena in east London, will give visitors an opportunity to try out the whole range of Hoy bikes.
More than 250 exhibitors, including Cannondale, Isaac, Canyon and Rose are scheduled to show off their gear at the show, which runs alongside the Triathlon Plus Show, the Telegraph Outdoor Adventure and Travel Show, and, over the weekend, the London International Dive Show. A ticket to the bike show provides access to all the shows.
BikeRadar readers can scoop a 40 percent discount on the full entry price by booking online at the London Bike Show website before December 31 2013 and using the voucher code BIKE01.