Trek to bring bike customisation program to London Bike Show

30% show discount for BikeRadar readers

The London Bike Show is returning in 2012 after a successful debut event this year

Trek will return to the second annual London Bike Show at the ExCel centre in January, bringing their ProjectOne customisation programme with them. It allows customers to choose every aspect of their Madone 6 Series and Speed Concept bikes, from the paint job to componentry.


Upgrade Bikes will be bringing Pivot’s range of mountain bikes to the show, cycle computer specialists Sigma Sport will be launching their 2012 road team and Extra UK will be bringing the latest kit from brands including Fizik, Easton and Cane Creek. They join previously confirmed exhibitors such as Madison, Rose Bikes and Chicken Cycles (Campagnolo, Cinelli, Time).

Elsewhere, the Animal Bike Tour will return for more jaw-dropping trials demos and the show will host London’s first international indoor bike polo tournament. Cycling experts and celebrities will take to The Cycling Stage, while there’ll be plenty to drool over on The Cool Wall.


The show will open its doors at London’s ExCel centre from 12-15 January. Adult tickets cost £20 on the door or £16 in advance but BikeRadar readers can buy them for just £14 by entering the offer code ‘RADAR’ on the booking page (offer expires on 25 December 2011 and is subject to a £1.95 transaction fee). To book or find out more details, visit