Wiggle rolls out own-brand wheels

Online retailer releases range of hoops

Online super-retailer Wiggle sets its sights on the wheel market with Cosine, its own range of six road cycling wheels.


Having already entered the parts and components market with LifeLine, its in-house tyre brand, Wiggle is setting up to go head-to-head against some of the big wheel manufacturers such as Shimano and Mavic. The range, which includes three carbon clincher wheels and three alloy wheels, covers various disciplines of road cycling and ranges from £70 to £600 per set.

At the top of the range, the £600 carbon clincher wheels come with wider rims and a rounded profile, and are supplied with carbon-specific brake pads. The wheels are completed with alloy hubs, sealed cartridge bearings and Sapim CX Delta spokes with CN-14G nipples, 20 front and 24 rear.

The alloy wheelset comes with a selection of rim depths and widths, including a six-bolt disc brake compatible wheelset at £180 with a 23mm deep profile aimed at cyclocross and all-weather commuters, and a 32mm wheelset which comes tubeless ready.

If you’re in the market for a new wheelset, our buyer’s guide to road bike wheels will help you decide what you need.

Cosine carbon clincher wheels

The cosine carbon clincher wheelset with 55mm rims:
Price Rim width   Rim depth Reported weight  Recommended use 
 £600 23.4mm outside, 19mm55mm 1,775gRacing, TT
 £600 23.4mm outside, 19mm45mm 1,700gAll-rounder
 £600 23.4mm outside, 19mm30mm 1,580gSprinting, climbing

Cosine alloy wheels

The cosine alloy wheelset with comes tubeless ready:
Price  Rim widthRim depthReported weight Recommended use 
£250 21.5mm32mm 1,485g Gravel, all-weather commuting, tubeless ready
£180 24mm23mm assymetric –CX, gravel, all-weather commuting, disc brake compatible
£70 21mm24mm –CX, gravel, all-weather commuting 

Thinking of changing your wheels for winter? Or are you looking for mountain bike wheels? We have hundreds of wheelsets reviewed on BikeRadar, so you’re bound to find what you are looking for,