Schwinn Bicycles is partnering with the Leukemia & Lymphoma Society’s Team In Training (TNT), the world’s largest endurance sports training and fundraising program, to become its first-ever national bicycle sponsor.
Under the terms of the two-year agreement, Schwinn will become the exclusive bicycle sponsor of TNT starting April 1, 2008. With the help of its dealer partners nationwide, Schwinn will provide relevant cycling information, bicycle demos, on-site event support and product discounts to the 39,000 cycling, triathlon and marathon participants who train and fundraise through the organization each year.
Now in its 20th year, TNT participants have raised more than US$850 million for lifesaving cancer research and to help blood cancer patients live longer, better lives. The program provides coaching to help support participants crossing the finish line at century rides, triathlons and marathons.
“We are honored to carry on this tradition by helping Team In Training participants achieve their training goals,” said Steve Reeds of Schwinn Bicycle’s IBD division. Schwinn is owned by the Canadian public company Dorel Industries, which also owns Cannondale, GT, Mongoose and Sugoi.
The Leukemia & Lymphoma Society (LLS) is the world’s largest voluntary health organization dedicated to funding blood cancer research, education and patient services. LLS’s mission is to cure leukemia, lymphoma, Hodgkin’s disease and myeloma, and to improve the quality of life of patients and their families. Since its founding in 1949, LLS has provided more than US$550 million for research specifically targeting blood cancers.
“Over 20 years, we have seen Team In Training expand from a single sport program – the marathon – to a multi-endurance sport program with challenges such as triathlons and 100 mile rides,” said Nancy L. Klein, LLS senior vice president marketing communications. “We are thrilled to have Schwinn’s support because it’s a brand that people already know and trust.”