Bianchi and Ferrari announce partnership

Two Italian icons join forces to produce new range of ‘high-end’ models

Owner and chairman of Bianchi, Salvatore Grimaldi and Ferrari Chief Brand Officer, Luca Fuso celebrate the partnership in Maranello

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With over two hundred years of sporting pedigree between them, Bianchi and Ferrari have announced a collaboration project that will include a new ‘Scuderia Ferrari’ line.

The project will involve teams from both companies’ R&D departments working together to develop models inspired by the racing team.

Salvatore Grimaldi, owner and chairman of Bianchi has not put a timeframe on the project, but it is expected to last a few years: “We will continue to develop the project over the next years thanks to the combined effort of two Italian excellences. Working together will allow us to develop new products shaped by the mix of top-class knowledge and expertise from the two parts.”

Bianchi has been linked with the highest level of cycling for decades, with names such as Coppi, Gimondi and Pantani associated with the brand.

Pantani’s Giro d’ItaliaTour de France double was the last Grand Tour wins for the Italian marque bike brand, with Dylan Groenewegen (LottoNL-Jumbo) taking the most recent Grand Tour stage on a Bianchi at this year’s Tour de France.

More details are to be announced at Eurobike at the end of August

Ferrari has a history of collaborations with Colnago and the most recent models, the V1-R and CF10, had recalls in North America due to a defective fork.

Other car manufacturers and bicycle brands have also partnered in the past. A €25,000 BMC was launched in 2013 to celebrate 50 years of Lamborghini, while the similarly priced Aston Martin and Factor collaboration was launched a year earlier.

More details on the high-end line from Bianchi and Ferrari are to be announced at the Eurobike show in Germany at the end of August.


As well as the ‘Scuderia Ferrari’ line, further road models, mountain bikes, e-bikes, city bikes and children’s bikes are expected from the partnership.