US consumers can now buy Canyon bikes via Amazon. The German direct-to-consumer bike brand has listed a selection of entry-level to mid-range urban, recreational and mountain bikes.
Speaking to Bicycle Retailer and Industry News, a Canyon spokesperson said: “Expanding into this space is intended to meet a new consumer on an established platform, making cycling more accessible and convenient for everyone.”
Just don’t expect to find Canyon’s top-flight Aeroad or Ultimate models on Amazon. The company says selling products through the online retailer is to complement its premium range that’s only found on Canyon.com.
Targeting casual to intermediate riders, Canyon’s Amazon storefront has bikes ranging from just over $1,000 to $5,599.
The range of bikes includes the Canyon Spectral 5, Spectral 125 CF 7 and Stoic 4. There is also a selection of electric bikes available, including the Grand Canyon:ON 7, Torque:ON 7 and Precede:ON Comfort 7.
If you’re looking for road bikes or gravel bikes, you’ll have to stick to Canyon’s website, for now at least.
The move to Amazon follows a period of change for Canyon. Last year, the brand expanded its service partner network in the US through a partnership with REI, the nation’s largest outdoor retailer, adding 28 locations to buy its bikes.
The direct-to-consumer brand’s network already includes 66 independent bike shops in the US.
Last month, Canyon also announced it had laid off an undisclosed number of employees in the US, in a move that was not tied to changes in tariffs. But it said it was employing a "shifting gears roadmap" to strengthen its direct-to-consumer model and grow new markets.
In the UK, Canyon recently opened two ‘Customer Experience Locations’ in London and Sheffield.
These bricks-and-mortar stores follow four Customer Experience Locations in Europe. Canyon is hoping to expand this number to 15 in 2025 across Europe and the US.
Over the years, Canyon has developed a reputation for value, with its direct-to-consumer model eliminating bike shops and enabling it to keep its margins high.
Expanding onto Amazon and focusing on physical locations to buy its bikes doesn’t mean Canyon has neglected its direct consumers, though. In February, Canyon launched the MyCanyon bike customisation programme, which offers consumers a range of paintjobs and componentry, including different stem lengths and groupsets.
