Hoy Bikes sign up to London Bike Show

Olympic legend chooses London show to expo debut

Sir Chris hoy had such a good time at the London Bike Show last year, he's chosen the 2014 show as his debut expo for his new bike brand

After his crowd-pleasing attendance last year, Olympic track cycling legend Sir Chris Hoy will display his new range of bikes at the London Bike Show.


The six-time Olympic gold medallist’s range of Hoy bikes, unveiled earlier this year, will be on display and demo duty for the packed-out crowds expected to hit the show between 13 and 16 February at the ExCeL in London.

Hoy said: “The London Bike Show is a fantastic exhibition with lots going on throughout the days as well as some of the best brands in cycling on show. For me, the opportunity to be here showcasing what I’ve been working on for the last couple of years is really exciting and, although I’m slightly biased, I hope people like the bikes as much as I do.”

Hoy bikes joins other key brands including Canyon, Cannondale, Isaac and Rose set to exhibit at the show, which runs alongside the Triathlon Plus Show, The Telegraph Outdoor Adventure and Travel Show and the London International Dive Show.


Using the discount code BIKE01, BikeRadar readers can save 40 percent off the full ticket price by booking online before 31 December 2013. Just head to the London Bike Show site, book your tickets and use the code. Tickets for the LBS also give access to the other shows.