Amazon Black Friday bike deals 2020 | Up to 41% off Under Armour

Cycling helmets, fitness trackers, bike locks - they're all on sale in Amazon's early Black Friday sale

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Black Friday is a matter of weeks away – and you can be sure you’ll find some of the best cycling deals on Amazon.


The retail giant sells nearly every last type of product imaginable, and that includes bikes and cycling accessories: you can head to our Black Friday cycling deals page to see which Amazon discounts have made the cut. Never to be outdone, Amazon is currently presiding over an Early Black Friday deals sale that runs from 26 October to 19 November.

Scroll further down this page, and you find we’ve put together a selection of the best Amazon discounts on other items that will appeal to cyclists. You’ll find price drops on everything from tech to appliances to outdoor equipment – and something here is sure to make the ideal Christmas gift for someone you know.

Which retailers and brands have launched their Black Friday sales?

Plenty of retailers haven’t waited until Black Friday to put their sales online. Indeed, we can’t help thinking Black Friday might have be renamed Black November.

Here’s out list of retailers and brands who already have Black Friday sales underway.

Early Black Friday: quick links

  • Amazon – The retail giant’s early Black Friday sale runs until 19 November
  • Chain Reaction Cycles – New Black Friday deals every Friday
  • Currys PC World – The store’s early Black Friday ‘Ready, Set, Go’ sale is underway
  • eBay – Up to 30 per cent off until 12 November in pre-Black Friday sale
  • Garmin – A number of the brand’s watches are on sale at Amazon
  • GoPro – Save 12 per cent on action cameras at Amazon right now
  • Halfords – Assorted Black Friday deals online, including kids’ bikes
  • Nespresso – Save 56 per cent on Nespresso coffee machines at Amazon right now
  • Tredz – ‘Black Ticket’ event with 10 per cent off ‘nearly new’ bikes
  • Under Armour – 15 per cent off the gymwear brand at Amazon
  • Wiggle – Its ‘Brighter Black Friday’ sale kicked off on 5 November

Best Amazon Black Friday bike deals

Save up to 41 per cent on Under Armour

Black Friday Amazon deal Under Armour

If you’re in search of high-quality sportswear from a brand that’s enjoyed a stellar rise in the last few years, check out the Under Armour sale that Amazon is running right now. The savings vary in scope: you can pick up the Graphic Swerve women’s leggings with a moderate 18 per cent discount (£36.65, was £44.95), while the Sportstyle Pique Men’s Running Jacket has been reduced by 41 per cent (£29.37, was £50). Amazon’s brand sales come and go very, very quickly, so if you’re thinking about Christmas gifts, act quickly.

Garmin Edge 130 GPS bike computer – £149.99 £99

Garmin Edge 130

Amazon is just – by a margin of 99p – the cheapest seller of Garmin’s entry-level bike computer. It doesn’t have the bells and whistles of higher-end models like the 820 and 1030. But the Edge 130 still features power meter connectivity, Bluetooth and ANT+ sensor compatibility, and will deliver those all-important phone notifications while you’re on the road.

Plus, it supports LiveTrack and can be connected to the Garmin Connect IQ store.

Diyife Bike Pump with Pressure Gauge – £29.99 £13.99

Black Friday Amazon Deals Difiye

This bike pump set is currently listed as 63 per cent cheaper than usual on Amazon – though, in reality, it’s been selling for £10 lower than the £29.99 RRP for a few months now. All the same, this is a solid discount on a lightweight mini pump set that comes with a puncture repair kit and mounting attachment for your bike.

Buy the Diyife Bike Pump with Pressure Gauge for £13.99 from Amazon

Fitbit Ionic – £249.99 £149.99

Fitbit Ionic

As we point our in our hands-on Fitbit Ionic review, the Ionic isn’t without its issues. The heart rate monitor is a tad unreliable in terms of point-on-point accuracy, but we did love its simple, no-fuss interface and the stylish design.

As well as featuring all the usual fitness tracking features and phone notifications that you’d probably expect, the Ionic can also be connected to the Fitbit app, where you can unleash your competitive side by comparing your stats with other users.

Right now, Amazon is selling the Ionic at the reduced sum of £149.99.

Garmin Forerunner 735XT GPS smartwatch – £299.99 £200

Garmin Forerunner 735XT

The Forerunner 735XT is capable of tracking a wide range of different data. It features a wrist-based sensor that will track your heart rate, and it will monitor activities such as swimming, running and, yes, cycling.

Indeed, this is a smartwatch that offers data that will probably appeal to cyclists before anyone else – it can measure your VO2 max and lactate threshold, and will also let you know how much post-ride recovery you’ll need. 

Amazon currently has the 735XT on sale for £200, but since it fell as low as £150 in the 2019 Black Friday sale, we’re pretty sure it will do so again.

Kryptonite Evolution Mini-7 Lock – £59.99 £34.99

Kryptonite Evolution Mini-7 Lock

A hefty 41 per cent discount has been applied to this bike lock from Kryptonite. Its 13mm hardened steel chained is marketed to withstand attacks from boltcutters, so cyclists should feel confident leaving their bikes unsupervised tethered to this.

Amazon has reduced the price of the Evolution Mini-7 by £25. If you’re interested, we suggest you buy now, since Amazon deals vanish as quickly as they appear.

When does Amazon’s 2020 Black Friday sale start?

This year, Black Friday is on 27 November and Cyber Monday is on 30 November. This is a sale that’s a decades-long tradition in the US but has only grown in popularity in the last few years in the UK. Each year, more and more retailers participate, and each year the sales period goes on for longer.

Despite the name, Black Friday goes on for much longer than one day: in reality, you can expect the sales period to last for a good fortnight. Last year, some retailers even launched ‘pre-Black Friday’ sales in mid-November, in a bid to draw in buyers early. We’re confident that Amazon will be teasing shoppers with a few price drops ahead of the big day itself.

Are the Amazon deals on Black Friday worth waiting for?

As you would probably guess, Amazon was where we saw some of the best Black Friday deals and discounts last year. There were some astonishingly good deals on bike accessories: the Letook thermal cycling gloves fell by 20 per cent to £15.19 (currently £18.99), and the Camelbak hydration backpack was reduced by an incredible 52 per cent to just £26 (currently £58.30).

There were also some fantastic price drops on appliances: we saw the De’Longhi Autentica Plus coffee machine drop to just £319 (currently £629.95).

That being said, Amazon (and plenty of other retailers) does have a habit of exaggerating its price drops. We’ll go on to explain how in the section below.

How to get a good deal on Black Friday

  • Do a little research before you go ahead and buy a product. Read some online reviews; check what users have to say on a product page
  • Do you actually know what you’re looking for? Put together a wishlist. Yes, you may well get some inspiration while deal-hunting and find someone a perfect cycling Christmas gift, but don’t forget that retailers are very effective at persuading you that you’ve just found the deal of the century, and one that’s simply too good to pass up. Be judicious
  • Don’t assume a discount is good purely based on price drop against the original RRP, since products often haven’t been that expensive for months or even years. We track deal prices, and we do our best to give you a product’s price history so you know what kind of a bargain you’re really getting
  • Shop around! Amazon is often, but by no means always, the cheapest retailer. However, its tech items are often matched in price by stores such as Currys PC World and John Lewis. If you see an amazing-looking deal, add it to your shopping basket and then see what other retailers are charging

Should I wait for Cyber Monday?

Traditionally, Cyber Monday has been positioned as the ‘online-only’ sale, versus the in-store aisle-dashing of Black Friday itself. But since the pandemic is making more and more people avoid the high street in favour of shopping online, we predict that the online-versus-in-store distinction between the two days will mean very little this year.


If anything, we’re more likely to see both days combine into an intense four-day period of deals and price drops. So, if you see an incredible deal you want on Black Friday, our advice is to not wait until Cyber Monday to see if it improves – and to keep a look out for more new deals over the Saturday and Sunday.